With this project, I challenged myself to work within a popular existing brand and still create something true to myself and my style. I am someone who absolutely loves when companies do holiday specials, and I thought it would be perfect to do a Winter Wonderland inspired Coca-Cola campaign, similar to their Santa Claus ads each year.

I focused on packaging design, aiming to create a one-of-a-kind collectible soda cans inspired by nutcrackers, Santa's workshop, and a winter nights sky 🌌

For this project, I took my knowledge and skill of graphic design to create a holiday campaign for a large company, Coca-Cola. I thought this would be a great challenge because of the cultural significance of Coke products, especially during the holiday season. I asked myself the question "How do I create something compelling for a company that doesn't need help with marketing?" and through lots of brainstorming, I created this unique and classy holiday campaign while staying within brand guidelines.

Perfect for any holiday party, I designed these to be festive and fun while still speaking to the pop-cultural significance of Coca-Cola . I decided to design three cans in the same manner as original cans (red and white) with one can having a night-sky gradient. The other two are the most unique, designed to resemble nutcrackers. To top it off, I designed the 12-pack packaging that the cans would come in, being sure to display what the cans look like and any other necessary information.