visual storyteller | design enthusiast | creative wiz

I specialize in graphic design, brand identities, and granting wishes 💫

Flora & Fauna Café

Brand Identity | Logo | Marketing | Case StudyFall 2022
Designed a compelling and unique visual identity and brand strategy for Flora & Fauna Café that speaks to the environmental enthusiasts and coffee connoisseurs of San Diego, CA.
Role: Graphic Designer | Tasks: Logo, Merch, Social Graphics

Lily's Café

Brand Identity | Logo | Marketing | Client ProjectSpring 2024
Sole designer on the complete design overhaul of a family-owned business located in Plano, TX. Revitalized the client's logo, website, and menu welcoming a new chapter and new life to their business.
Role: Visual Designer & Creative Director | Tasks: Logo, Merch, Social Graphics

Coca-Cola Holiday

Brand Campaign | Package Design | Case StudyFall 2022
Developed a holiday inspired campaign for Coca-Cola. The campaign features one-of-a-kind can designs with limited edition color ways, and a collectible holiday box, featuring the campaign title: "Joy to the World."
Role: Graphic Designer | Tasks: Packaging Design, Product Design


Graphic Designer (Freelance)

Lily's Café - Plano, TX (Remote)
December 2023 - PRESENT

Digital Marketing Intern

USC Career Center - Los Angeles, CA
August 2022 - May 2023

Social Media Lead

FGSLP (USC) - Los Angeles, CA
May 2021 - May 2023


"The combination of Roman’s graphic design skills and understanding of its applications helped us create a recognizable brand and feel within the university. His initiative and ability to manage multiple projects independently made being his supervisor a perk and a privilege. Roman played a vital role in making the Career Center a welcoming place for USC students. His charisma is second to none and you can sense and see his energy in each and every project he played a role in."

"If you're looking for a dynamic junior graphic designer who's always up for a challenge — look no further than Roman Rodriguez! Roman is communicative, hard-working, highly imaginative, and an absolute joy to collaborate with. Beyond his technical skills, one of the best traits about Roman is his contagiously cheerful attitude. His positivity is invaluable and will make him a great asset to any creative team out there."

"With an immense, caring, and passionate attention to detail, Roman’s creative vision and leadership generate results that are intricately curated to exceed expectations. His professionalism and organization allow room to explore countless creative avenues while seeing thoughts turn to beautifully crafted work. Without Roman’s elaborate assistance and months of hard work, our restaurant would not have its unique, eye-catching image. Roman allows us to see our dreams become a reality."

Paolo Cantos

Senior Marketing and Communication Strategist - USC Career Center

Olivia Edwards

Freelance Graphic and Brand Designer
and Mentor

Daniel Recinos

Client at Lily's Café