Roman J. Rodri
Roman is an interdisciplinary designer and creative in Los Angeles, CA. Crafting unforgettable brands, graphics, experiences, and other creative collateral for the good people of Earth since 2020 🌎

romanjrodri@gmail.com | Los Angeles, CA
Experience 🧑🏻‍💻
City of L.A. Dept. of Rec & Parks Designer
OCT 2024 - NOW

Lily’s Café Brand Designer
DEC 2023 - JUNE 2024

USC Career Center Marketing Intern
AUG 2022 - MAY 2023
Skills ✨
Adobe Photoshop - Posters, Image Retouching, Mock Ups
Adobe Illustrator - Illustration, Typography, Templates
InDesign - Editorial, Zine, Presentations
Canva - Posters, Social Media, Templates
Figma - Prototyping, Presentations, Collaboration
Currently Listening To 🎶
Flora & Fauna Café
Brand Identity | Creative Strategy | Social Media | Case Study | Fall 2022
Flora & Fauna Café was my first tackle at a full branding project during my time in school. It focuses mainly on the development of the brand as I taught myself what was truly necessary for a strong brand while also experimenting with a two-tone color scheme and image texture.

As one of my earlier projects, I like to reflect on all that I have learned and how far I've come. The Roman who made this project would be so amazed with Roman now, and that's what motivates me 🥹
Branding assets and materials laid out on a flat surface
The Beautiful Details 🌿
Overview and Contributions
Flora & Fauna Café is looking for a strong visual identity that embodies their beliefs and attracts a youthful audience. The café is based in San Diego, CA and makes efforts to bring the community together and advocate for the environment. They are looking for a logo and word mark, visual identity including posters, social media assets, typography, and colors, as well as merchandise designs for customers to enjoy.

As the sole creative on this project, I developed everything from the fictional café I used as a client. I began with creating a tone and environment for my client and from there, designed a visual identity with accompanying merchandise, social media, and marketing components. With feedback from peers and mentors, I created a unique and fresh brand identity that speaks to their location, audience, and mission.