Flora & Fauna Café was my first tackle at a full branding project during my time in school. It focuses mainly on the development of the brand as I taught myself what was truly necessary for a strong brand while also experimenting with a two-tone color scheme and image texture.

As one of my earlier projects, I like to reflect on all that I have learned and how far I've come. The Roman who made this project would be so amazed with Roman now, and that's what motivates me 🥹

Flora & Fauna Café is looking for a strong visual identity that embodies their beliefs and attracts a youthful audience. The café is based in San Diego, CA and makes efforts to bring the community together and advocate for the environment. They are looking for a logo and word mark, visual identity including posters, social media assets, typography, and colors, as well as merchandise designs for customers to enjoy.

As the sole creative on this project, I developed everything from the fictional café I used as a client. I began with creating a tone and environment for my client and from there, designed a visual identity with accompanying merchandise, social media, and marketing components. With feedback from peers and mentors, I created a unique and fresh brand identity that speaks to their location, audience, and mission.