Los Licenciados
Logo | Brand Identity | Brand Assets | Client | Fall 2025
Los Licenciados is a South Central LA based Bolero Group, bringing románticos, cumbias, jazz and so much more to audiences across Los Angeles.
Debuting in November 2025, Los Licenciados has gained over 2,500 followers across social media for their enchanting live music and performances. Their visual identity takes inspiration from their iconic maroon guayabera shirts and captures the swooning feeling of their velvet voices. Find them on social media @LosLicenciadosMusic
Debuting in November 2025, Los Licenciados has gained over 2,500 followers across social media for their enchanting live music and performances. Their visual identity takes inspiration from their iconic maroon guayabera shirts and captures the swooning feeling of their velvet voices. Find them on social media @LosLicenciadosMusic
Música y Más 🎶
Overview and Contributions
The turnaround for this project was quite quick, lasting about 3 weeks from initial pitch to final production. One of the lead singers and fellow USC Alumni reached out to me asking for a logo for their group as they were preparing to launch their music and content on social media. They were looking for a logo featuring a "double-L" motif and I transformed their vision into a reality they could grow into.
I combined custom typography and hand-drawn elements to create the identity for Los Licenciados, turning their logo request into a visual system that is recognizable and adaptable.
I combined custom typography and hand-drawn elements to create the identity for Los Licenciados, turning their logo request into a visual system that is recognizable and adaptable.
*Conceptual Flyer
*Conceptual Flyer