City of Los Angeles Dept. of Recreation and Parks
Print Design
Graphic Design | Marketing | Print | Photography | OCT 2024 - PRESENT
The City of Los Angeles Department of Recreation and Parks is dedicated to bringing communities together one park at a time. I had the wonderful opportunity to do just that with large-scale print graphics to be used on LED Trailers for LA City Park events. Assigned by the PR Lead and the General Manager of Recreation and Parks, this trailer has been the focal point of the "Kick It In The Park" FIFA World Cup 2026™ Watch Parties happening across the city.
I worked closely with leads to curate images and graphics that say "We are LA City Parks" and capture the vibrant parts of Los Angeles that makes our city unlike any other. Using brand guidelines and assets, I assembled the print-ready files and gathered high-quality images to be sent to printing and production for a seamless completion.
I worked closely with leads to curate images and graphics that say "We are LA City Parks" and capture the vibrant parts of Los Angeles that makes our city unlike any other. Using brand guidelines and assets, I assembled the print-ready files and gathered high-quality images to be sent to printing and production for a seamless completion.
Trailer Design 1
Trailer Design 2
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Overview and Contributions
The Department of Recreation and Parks' Design team consists of two designers including myself. We take care of the primary marketing materials for our large scale events, partners, and announcements. Having accomplished over a year as a graphic designer here, I've seen myself grow in many ways and watched as my work evolved into more complex, detailed, and strategic designs.
Not every project sees the light of day, as I'm sure most creatives can understand! When working on large scale projects, I aim to make 3-5 different versions to allow for other perspectives to be seen and offer alternate ways to develop creative solutions, as seen with the trailer graphics. I continue to offer creative guidance at LA City Parks and supporting a well crafted public-facing image of the brand.
Not every project sees the light of day, as I'm sure most creatives can understand! When working on large scale projects, I aim to make 3-5 different versions to allow for other perspectives to be seen and offer alternate ways to develop creative solutions, as seen with the trailer graphics. I continue to offer creative guidance at LA City Parks and supporting a well crafted public-facing image of the brand.
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