City of Los Angeles Dept. of Recreation and Parks
Print Design
Graphic Design | Digital Marketing | Social Media | Photography | OCT 2024 - PRESENT
I have recently had wonderful opportunities to design large-scale print graphics for various marketing assets. These projects are assigned by our PR Lead and the General Manager of Recreation and Parks.
These tasks involved designing on-brand assets that spoke to their respective environments and audiences. Most recently, I was assigned to design graphics for an LED Trailer that would be used as viewing screens at large events as well as promote our department and programs.
These tasks involved designing on-brand assets that spoke to their respective environments and audiences. Most recently, I was assigned to design graphics for an LED Trailer that would be used as viewing screens at large events as well as promote our department and programs.
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Overview and Contributions
The Department of Recreation and Parks' Design team consists of two designers including myself. We take care of the primary marketing materials for our large scale events, partners, and announcements. Having accomplished over a year as a graphic designer here, I've seen myself grow in many ways and watched as my work evolved into more complex, detailed, and strategic designs.
Not every project sees the light of day, as I'm sure most creatives can understand! When working on large scale projects, I aim to make 3-5 different versions to allow for other perspectives to be seen and offer alternate ways to develop creative solutions, as seen with the trailer graphics. One project that I am particularly proud of was meant to be printed across the Pershing Square Holiday Ice Rink in Downtown Los Angeles as construction fencing, but conflict with budgeting hindered that assignment (below).
Not every project sees the light of day, as I'm sure most creatives can understand! When working on large scale projects, I aim to make 3-5 different versions to allow for other perspectives to be seen and offer alternate ways to develop creative solutions, as seen with the trailer graphics. One project that I am particularly proud of was meant to be printed across the Pershing Square Holiday Ice Rink in Downtown Los Angeles as construction fencing, but conflict with budgeting hindered that assignment (below).
